I was privileged to work on Plant Lust from the ground up. The company's owner, a UX designer by trade, recognized a gap in online plant resources. My involvement with Plant Lust, including branding, creative direction, site design and photography, offered the rare opportunity to work in iterative cycles. The company's commitment to adaptation through analytics, customer research and design makes this ongoing project one of the most successful and exciting projects I've worked on.
In an effort to maintain quality photography as a centerpiece of their business, I shot a portrait session of the Plant Lust team. Over time, we will continue to build their business through both plant and personal photography.