HP

RESHAPING A BRAND

In my role as Digital Art Director at Nemo, I worked with Voodoo Computers following their aquisition by HP.

As part of this merger, HP recognized a broader market for what had become known as premium gaming machines. Our efforts worked to redefine the brand on several levels—all of which considered both past and future markets for Voodoo. In addition to helping shape overall brand strategy, I created development-ready site designs for several product lines including HP Firebird, HP Envy, and the limited-edition HP Envy Beats, a premium laptop with audio designed in partnership with Dr. Dre.

HP ENVY SITE DESIGNS

HP ENVY BEATS SITE DESIGNS