Nike Golf, one of the fastest growing divisions in the company, produced Nike's first content-rich mobile brand site.
A small team consisting of a producer, developer, information architect and myself brought the Nike Golf brand from concept to launch in 4 short weeks. I worked on the project from start to finish—including early strategy, sketches, overall aesthetics, detailed page/state comps, development ready production files, QA and post-launch support.
Though the iPhone-optimized site drew the most attention, our team considered a much broader mobile audience by including optimizations for other smartphones as well as WAP phones. The resulting mobile suite was highlighted as an official Honoree for Best Use of Mobile Video in the 2010 Webby Awards.
In addition to my work on several Nike Golf digital products, I traveled to The Oven in Fort Worth, Texas—Nike's R+D and customization facility. Over four days, I photographed the facilities, employees and athletes in an effort to document the extensive development of Nike products. My resulting photos provided a glimpse behind-the-scenes of a critical, and rarely seen, piece of Nike's business. Additionally, the images became a cost-effective libary of images for use in ongoing materials.